AG Colour Savour Sulfate-Free Shampoo Few things can fade hair colour as quickly as the wrong shampoo. Start your regimen the right way with mild, sulfate-free colour savour shampoo. Infused with AG’s unique Colour and Radiance Enhancing (CARE) Complex, colour savour protects hair colour and helps restore condition and shine, while gently and luxuriously cleansing your hair. WHO IT'S FOR Perfect for protecting and prolonging the vibrancy of colour treated hair. HOW TO USE Apply to wet hair and rinse. Follow with AG's colour savour conditioner. WHY TO LOVE Gently cleanses while eliminating colour-destroying free radicals, protecting and prolonging your hair colour's vibrancy.