AG Colour Savour Sulfate-Free Shampoo Few things can fade hair color as quickly as the wrong shampoo. Start your regimen the right way with mild, sulfate-free color savour shampoo. Infused with AG’s unique Color and Radiance Enhancing (CARE) Complex, color savour protects hair colour and helps restore condition and shine, while gently and luxuriously cleansing your hair. WHO IT'S FOR: Perfect for protecting and prolonging the vibrancy of color treated hair. HOW TO USE: Apply to wet hair and rinse. Follow with AG's color savour conditioner. WHY TO LOVE: Gently cleanses while eliminating color-destroying free radicals, protecting and prolonging your hair color's vibrancy. Method of Use: Apply to wet hair and rinse. For maximum effect, follow with AG's colour savour colour protection conditioner.