Abba Pure Gentle Shampoo Abba Pure Gentle Shampoo is a natural solution that helps heal and calm sensitive skin and scalp. The benefits of watercress combined with the soothing effects of aloe help heal and relax stressed hair making it noticeably soft and smooth. Product Benefits: * 100% Vegan * Helps promote healing and soothes * For sensitive skin and scalp * Sulfate free * DEA free * Not tested on animals Directions: Apply to wet hair and lather. Wait one minute, allowing shampoo to penetrate. Rinse and repeat as needed. For maximum results use with Abba Pure Gentle Conditioner.