Aloxxi Chroma Permanent Creme Colour Aloxxi delivers a comprehensive color program that spotlights intense, pigment rich color and groundbreaking technological advancements to deliver beautiful hair color. CHROMA Permanent Creme Colour Inspired by premier Italian fashion and color technology, CHROMA permanent creme colour creates vibrant, stunning, multi-dimensional color with superior grey coverage. A botanical base leaves hair healthy, soft and with a beautiful, brilliant shine, resulting in consistent, rich, long lasting color.