Aloxxi Support Colour Prime Pre Color Treatment Before coloring your hair, give it a boosting primer step with Aloxxi Pre Treat Color Treatment. Protect the integrity of your hair with Aloxxi's natural botanical ingredients. Aloxxi's Pre Treatment is formulated with a blend of ten premier anti-oxidants, without sulfates or parabens. Prepare and PRIME your hair with Aloxxi's Colour Prime Pre Treatment. You'll love the end result and color that lasts longer. The natural Color Prime botanical way. - Free of sulfates, sodium chloride and parabens - Primes & protects hair for the ultimate coloring experience - Formulated with the most advanced technology