Alterna Bamboo Volume Plumping Strand Expand Combines strengthening pure Organic Bamboo Extract and stimulating, phyto-nutrient rich Organic Maca Root in lightweight lotion that instantly plumps every strand. With Color Hold technology for color retention because great hair should be sustainable. - Instantly plumping lightweight thickening lotion - Infuses hair with weightless moisture and vital nutrients - Increases the diameter of the hair shaft - Makes hair immediately look & feel thicker from root to tip - Protects color Directions: Apply evenly from root to tip through towel dried hair and style as desired.