Clairol BW2 Powder Bleach Minimizes powder fly-away. Extra-fast lightening. Extra-Moist formula. Lets you create lustrous highlights and special effects in no time at all. Takes blonds to paler-than-pale revs up redheads lightens-up brunettes. Works quickly, easily and beautifully. Deducted, denser powder minimizes fluff & fly-away. Makes applications neater, cleaner. Contains a moisture sealing humectant, so every application starts with easy mixing and a creamy smooth consistency that stays super moist. Perfect for lightening longer hair or for applications that need extra time.