What it is: Endorsed by the world's top session stylists and hottest celebrities, the new, revolutionary professional ghd Styler maintains ghd's pioneering ceramic technology and unbeatable operating temperature while boasting new features such as an improved body shape and curved barrel for ultimate styling.

What it does: The unique ceramic technology heats up to its maximum temperature in seconds and locks in moisture, natural oils, and hair color for total hair protection. The new ghd styler makes it even easier to create curls, twists, flicks, and waves, while retaining its unrivaled ability to achieve straight and sleek hair.

New features and benefits: -Improved body shape facilitates curling effects as well as straight styling. -Improved circuitry maintains a more constant styling temperature. The iron heats up to its maximum temperature every millisecond ensuring optimum heat on the hair from root to tip. -Sleep mode function automatically switches iron off if it is not used for 30 minutes. -Universal voltage feature operates from 110V to 230V by sensing the incoming voltage, making it great for travelers. -Outer casting is made from Rynite, a fire-retardant material that ensures the outer casting does not get too hot when you're styling hair or handling the product. -Includes an instructional DVD.

High performance properties: -Designed to create curls, twists, flicks, and waves, as well as straighten the hair. -Ceramic-coated aluminum plates help seal the cuticle and create shine while locking in hair's natural moisture, preventing atmospheric moisture from re-penetrating hair. -Emits a large proportion of infrared heat and negative ions, both of which are less damaging to the hair, reducing static and creating shine by closing the cuticle. -Conventional irons use PTC or copper-wound elements, which are less efficient at emitting infrared heat and negative ions and can dry out the hair. -A 9-foot swivel cord prevents tangling and damage. -Floating blades provide flexibility and smoothness when styling. -A built-in microprocessor embedded in one of the blades monitors and regulates the blade temperature 5 times a second. -If the temperature exceeds its maximum regulated temperature, the thermal fuse will blow, resulting in the iron switching off. -The thermal fuse is a safety feature to prevent the iron from overheating.