ÆSTELANCE, the fusion of "aesthetics" and "balance" is based on individualized care for your hair and scalp. The key word is "your" because each person's hair and scalp is unique. This "made to measure" hair and scalp care method sets itself apart from the one size fits all approach commonly found in mass marketed products. ÆSTELANCE takes into account the various scalp & hair conditions, textures and styling requirements. It is keeping and having healthy, beautiful hair under the ever-changing situations caused by age, environment, styling habits and chemistry. Focusing on quality and not quantity, the needs of an individual and not the mass market, that is ÆSTELANCE.