Alfaparf Evolution of the Color Pure Reds The first complete series with an exclusive red reflection trend, 100% pure. Superior vibrant, passionate and uncompromising pure reds. TECHNOLOGY New patented technology MLV - Multi Lamellar Vehicle - parallel layers of LIQUID CRYSTALS, dye pigment vector inside the hair shaft, provides better and deeper penetration of the hair structure. Results: Colours that are visibly longer lasting with shades that are stable for longer and do not change over time; amplified, limit-less intensity. Excellent coverage without mixing with the natural base. Complete customization of the red in salon.