Aloxxi Colour Care Hydrating Shampoo At Aloxxi, protecting the color and preserving the health of the hair is paramount. Aloxxi ColourCare formulas are free of sulfates, sodium chloride and parabens and feature a unique blend of 10 botanical extracts that extend the life of your color and maintain the health of the hair at home. Italian beauty secrets are revealed with this color protecting, hydrating shampoo. Enriched with Olive and Avocado oils, hydrolyzed keratin and silk amino acids; ColourCare Hydrating Shampoo moisturizes and helps protect color from the sun by preventing UVB damage. A unique blend of 10 botanical extracts protects and defends, resulting in shiny, healthy, luminous hair that is restored to its youthful strength and vibrancy.