Aloxxi Platinum High Lift Colour Inspired by premier Italian fashion and color technology, Aloxxi CHROMA is a low-ammonia permanent creme colour that creates vibrant, stunning, multi-dimentional color with superior grey coverage. A anti-aging botanical base leaves hair healthy, soft and with a beautiful brilliant shine. The results are consistently rich, long-lasting color to fulfill your creative vision. The Level 11 Platinum Series is formulated to achieve the ultimate in high lift blondes. The base ranges from a natural shade (without creating excessive warmth) to beige, ash, pearl and violet. This unique base negates unwanted brassiness.