Alterna Bamboo Shine Luminous Shine Shampoo Alterna Bamboo Shine Luminous Shine Shampoo Sulfate & sodium chloride free formula cleanses and moisturizes hair, restoring strength and healthy radiance. Color Hold technology provides color retention. Organic Bamboo Extract and Indian Gooseberry were naturally born to give hair strength and luminous shine. Bamboo Extract immediately boosts hair’s intrinsic strength, flexibility and sustainability. Indian Gooseberry is a Vitamin C powerhouse, with vital nutrients and protectors that keep hair glowing strong. Potent Organic Bamboo Extract: A hair-strengthening wonder that also restores natural flexibility. Infuses hair with intense moisture & vital nutrients laying the foundation for healthy glossy hair. Shine-Amplifying Organic Indian Gooseberry: Used by women in India for centuries to achieve incredibly glossy, healthy hair, it is nature’s proven secret to brilliantly shiny hair. Nourishes, moisturizes and protects with vital nutrients. Illuminates hair with a sheer veil of mirror-like shine. High levels of antioxidants prevent free radical damage that can weaken hair & cause loss of shine. Signature Fragrance: Fresh green tea with tangy gooseberry notes balanced by leafy green and juniper elements and hints of sandalwood Both highly sustainable key ingredients are Ecocertified, Fair-trade compliant and Certified Organic. Their production and sale aids in supporting the development of local communities while remaining environmentally friendly. Because Great Hair Should Be Sustainable.