Alterna Bamboo UV+ Color Protection Vibrant Color Shampoo Is a color-preserving and protecting shampoo with rinse-resistant Color Hold® UV+ Technology for the highest level of color protection. What it does: This gentle, daily use shampoo free of sulfates and sodium chloride cleanses, nourishes, and moisturizes, laying the foundation for healthy hair with vibrant color. Strengthening pure organic bamboo extract with color-locking, protecting Kalahari melon extract in this gentle sulfate- and sodium- chloride-free cleanser nourishes hair while maintaining healthy vibrant color. This formula is ideal for preventing color wash-out and fade-out with a high level of color protection, and contains rinse-resistant UV filters that protect against oxidative color damage. What it is formulated WITHOUT: Parabens Sulfates Synthetic Dyes Phthalates GMOs Triclosan