Alterna Bamboo Volume Abundant Volume Shampoo Alterna Bamboo Volume Abundant Volume Shampoo combines strengthening pure Organic Bamboo Extract and stimulating, phyto-nutrient rich Organic Maca Root in a gentle sulfate & sodium chloride free formula that cleanses & energizes hair with weightless moisture for a fresh full-bodied look. With Color Hold technology for color retention because great hair should be sustainable. - Gentle, daily use volumizing shampoo - Free of sulfates & sodium chloride - Infuses hair with weightless moisture and vital nutrients for healthy volume - Makes hair look fuller and feel stronger - Protein-binding amino-acids penetrate the hair shaft to naturally rebuild and thicken it - Provides fullness, thickness & lift to even the finest hair types - Protects color Directions: Massage throughout wet hair & scalp. Rinse thoroughly. Follow with Bamboo Abundant Volume Conditioner for optimal results.