Alterna Bamboo Volume Weightless Whipped Mousse With strengthening pure Organic Bamboo Extract and stimulating, phyto-nutrient rich Organic Maca Root envelops the hair to build manageable fullness, thickness and lift from root to tip. All-day hold formula creates incredible, natural looking volume that is never stiff or crunchy. With Color Hold technology for color retention because great hair should be sustainable. Envelops hair to build manageable fullness, thickness & lift from root to tip