Blow Pro Blow Up Root Lift Concentrate Provides targeted, concentrated lift and long lasting height at the root. No crunchy residue and build up that can "deflate" volume. Special nozzle applicator gets to the root quickly and easily. Directions: Apply in sections, starting at crown, for a voluminous “bump” and extra height. Use with Blow Up daily volumizing shampoo and conditioner for added fullness. Created by the experts at Blow, the award winning New York Blow Dry Bar, this exclusive collection of “blow dry care” products was specifically designed to give you better blow dry results at home. Nourishing, yet weightless, formulas provide all the protection you need and the lasting style you want— from voluminous body, sleek & shiny, wavy curls and every style in between. Free of sulfates and parabens that deplete hair and limit the life of your blow out. 100% Keratin compliant. Never tested on animals