Blow Pro Heat Is On Protective Daily Primer Detangles and strengthens hair. "Insulates" hair from potential damage as it adds shine and eliminates breakage. Perfect on damp hair prior to blow drying or for restyling and “touching up” clean, dry hair. Created by the experts at Blow, the award winning New York Blow Dry Bar, this exclusive collection of “blow dry care” products was specifically designed to give you better blow dry results at home. Nourishing, yet weightless, formulas provide all the protection you need and the lasting style you want— from voluminous body, sleek & shiny, wavy curls and every style in between. Free of sulfates and parabens that deplete hair and limit the life of your blow out. 100% Keratin compliant. Never tested on animals.