Rusk Deepshine Color Repair Sulfate Free Shampoo A sulfate-free, gentle cleansing shampoo formulated to prolong color retention and preserve color vibrancy. Deepshine Color Repair Sulfate-Free Shampoo is a gentle cleansing formula, free of color-stripping sulfates. Provides vital nourishment to help strengthen and restore damaged, weak hair. Contains nourishing marine botanicals and a patented UV-absorbing technology with antioxidant-rich vitamin E acetate to help shield hair color against damaging sun-generated free radicals, a leading cause of accelerated hair color fadage. WHO IS IT FOR? For all hair types, but specially formulated for anyone with chemically or color-treated hair. WHAT DOES IT DO? Restores, nourishes, and strengthens damaged hair. Contains a patented UV-absorbing technology known to protect hair color from fading rapidly, and nourishing bio-marine ingredients and vitamins that help protect hair during thermal styling. HOW DO YOU USE IT? Apply generously to wet hair and work up lather. Rinse thoroughly. Follow with Deepshine® Color Repair Conditioner.